Mondelez often floats to the top of the conversation whenever we dig into our Guilty Pleasures investment theme — Cadbury Creme Eggs, Oreos, Nutter Butters, Toblerone . . . these pieces of heaven here on earth are all part of the Mondelez empire and are perfect representatives of those products and services consumers will buy no matter what the economic environment. But at the same time, the snacking giant focuses its business around a core concept of “empowering people to snack right by offering the right snack, at the right time, in the right way” and that is why this new initiative announced by Mondelez caught our attention because it taps into three more of our investment themes
“I think it’s really important that dietitians not be turned off by the word detoxification but start embracing it, understanding that their programs likely are already supporting detoxification for people,” she continues. “It’s just a different way of looking at a healthful lifestyle. We always recommend whole foods and exercise, and so much of what we’re already doing can be considered detoxifying.
“The US has made it illegal to use thirty chemicals in personal care products, compared to other countries which have outlawed up to 1100,” she says. Kosås lipsticks are a favorite of Coviello’s: “it’s an incredible line of really good color, which can be hard to find in non-toxic makeup". She also recommends Beautycounter’s body lotion, which contains no toxic chemicals. Her secret weapon? Sunflower oil. “It’s similar to the skin’s natural oil, and can be used as a moisturizer and cleanser for the face and hair, replacing four different products,” she says, adding that coconut oil is a suitable alternative for people with non-oily skin.
But as certain taboos begin to disappear and groups become less socially conservative, we see a change in what clean living means. While our grandparents and great-grandparents, and great-great-grandparents may have been thinking about morality and the condition of their souls when they talked about clean living, today it’s becoming a movement more directly connected to health – a movement that’s overdue.